Generating traffic is an important consideration for anyone that owns a website. There are a few different ways to do this, but guest blogging is one of the best.
Writing a guest post for another website is a wonderful way to tap into an existing stream of visitors. Since you can include a link to your own site, it’s also a great way to build up backlinks which improve your ranking in search engines.
Finding blogs to post on
If you’re interested in guest blogging, then you need to find blogs to post on. The ideal blog is one which is relevant to your own site (but much bigger).
Many guest bloggers prefer to stay within their chosen niche. If they run a blog about internet marketing, for example, they will want to post on other internet marketing blogs. Just make sure you’re not a direct competitor of theirs, but are offering a complementary topic or offer.
The best way to find these blogs is to simply use Google, type in your niche, and add the word “blog” to it. This should bring up a list of relevant blogs.
The next step is to look through these and pick out the blogs that are high quality, active, and that update regularly. You want to post on an active and popular blog so your post gets the most attention possible.
See if they allow guest posts
Now that you have a list of relevant and popular blogs, you’ll need to determine if they allow guest posting.
You can do this by reading through some of the articles posted on the site. At the end of the article, you might find a short bio about the person who wrote it.
You should also find a link to their own website, if they’re not a regular writer for that blog and were posting as a guest. If you see this, you’ll know that blog allows guest posting and is more worthwhile to contact.
Reach out to see if they do
People are protective of their blogs. Some blog owners will be very selective about the guest bloggers they accept. They want to make sure the writers are reputable, knowledgeable, and safe for their own readers.
It’s always a good idea to contact the owner of the blog and let them know you’re interested. Tell them a bit about yourself, your website, and what you would be writing about. A good personal connection can go a long way.
Write an article, include a link
If you get accepted as a guest blogger, it’s time to write the article. You can either write it yourself or hire a writer. Most blog articles are about 500 words in length, so keep this in mind as you write. It can also be a good idea to include subheadings to help separate information, and an image.
Just make sure it’s relevant to the topic and try to make it match the other articles on the blog. Also, don’t forget to include a link back to your site, along with a short bio and call to action telling them to go to your website (if allowed). That’s the whole point of this so never forget the link.
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