Personal branding is the way you market or project yourself to the world; it is how other people perceive you, and how they might choose to interact with you.
Today creating an online presence or identity on the Web is not really a choice anymore, but has almost become a necessity in today’s world.
How are you viewed across multiple online platforms? Search your name.
Have you noticed how easy it is today to start a web site, getting your personal brand, profile out there.
The most important branding activity is to have a professional web presence.
We all have seen the many changes and tools that are now available to everyone.