Do you know why people buy from you? Why they really buy from you? Hint: They don’t really care about the products and services you sell. But there’s another reason – a hidden reason why they buy. If you can discover it, you can unlock the riches that are stored away in your marketplace. “People … [Read more…]
The people in your marketplace are absolutely starving for something that you can easily give them. It’s a little genuine recognition. That sounds simple enough, but don’t let that simplicity fool you. This is very important. We’re living in an age when we’re all busier than ever, and most of us feel unappreciated—especially when it … [Read more…]
You used to rely on word of mouth to get customers. Referrals were the name of the game for getting more business, and sometimes an ad in the local paper didn’t hurt. Things are different today because we operate in the digital age with a worldwide market. It’s not easy to reach your community, let … [Read more…]