The people in your marketplace are absolutely starving for something that you can easily give them. It’s a little genuine recognition. That sounds simple enough, but don’t let that simplicity fool you. This is very important. We’re living in an age when we’re all busier than ever, and most of us feel unappreciated—especially when it … [Read more…]
Are You Advertising or Engaging? The traditional view of advertising is a bit of a one-way street. You create a marketing strategy that is designed to deliver a particular message to your target audience. This can be used to tell customers how your product is better than others, how it’s more affordable, or how it’s … [Read more…]
If you’ve been in the internet marketing world for any amount of time, then you’ve probably heard the term “sales funnel” before. This is a popular concept, but many people still have trouble understanding what exactly a sales funnel is. It’s really just a way of looking the whole sales process from the first contact … [Read more…]