Building a Customer Acquisition Process In any business, the speed at which you scale depends a lot on your main Customer Acquisition Process (CAP). Most new start-up business owners don’t even have one! They are making sales in a haphazard manner, one-by-one. Their greatest constraint in getting to the next level is their lack of […]
Doctor McCoy, from the original Star Trek television series, is famous for his grouchy assertions over the years that he was a doctor—not a bricklayer, an engineer, or anything else. Likewise, you may not be a promotions expert. You don’t have to be one to implement these cheap (or often free) promotional methods. I am talking about […]
There seems to be a lot of confusion about clicks. It makes sense, given all the hype and industry jargon surrounding the word “click,” but far too many people in this business, especially new business owners, just don’t seem to understand that all clicks are not equal. Do you ever see people on Facebook bragging […]
More Eyes on a business’ Marketing Messages More Often Will Equal More Sales…GUARANTEED! Build Your Brand Email is one of the most powerful tools for online marketing. It allows you to bring customers back to your website and to provide them with ongoing “connections” to your business, product and service. The end result is that […]
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