Search Engine Optimization, what is SEO?

Search engine optimization (SEO) is the practice of implementing tactics to help search engines find your website and move it up the rankings.

How Exactly Does SEO Work?

The closer you get to the top of the rankings for certain search terms, the more likely you are to increase site traffic and sales. Search engines have a system that they use to rank your website. First, they crawl by deploying software (spiders) to scan through the content and links of your website. Then the spiders index by transferring the content of your website to a giant database. Finally, you are ranked according to relevancy when search engines dip into the database to determine which site delivers the most relevant information. 

Many in the Search Engine Optimization (SEO) community regard Authority sites as those that dominate search results for a specific search word or phrase.

Here are a few points to consider.

• Original and engaging content is still king, legitimate back links that are earned using proper SEO are still important.

  • The same signals that worked before will continue to garner results
  • Keywords will still need to be carefully placed and used in moderation
  • Q&A blog category
  • How to posts (in moderation)
  • Interviews
  • Researches
  • Industry debates
  • Ask the expert (Are you an expert? Do something with it. Google will love you more.)
  • Where can I [complete the sentence]
  • Why [complete the sentence]
  • What [complete the sentence]
  • content and long tail keywords are the order of the day.

 

Search engine optimization (SEO) is the practice of implementing tactics to help search engines find your website and move it up the rankings. The closer you get to the top of the rankings for certain search terms, the more likely you are to increase site traffic and sales. Search engines have a system that they use to rank your website. First, they crawl by deploying software (spiders) to scan through the content and links of your website. Then the spiders index by transferring the content of your website to a giant database. Finally, you are ranked according to relevancy when search engines dip into the database to determine which site delivers the most relevant information. 

Resource Links :

  • Conversion Tracking and Click Fraud Monitoring
    For All Your Online Marketing > Improvely