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Niche marketing as a concept can be confusing.

What is a niche market? A niche is a spot you carve out for yourself in the wide open world of the Internet. Some niches are very broad. Some are very, very pin-pointed.

Broad niches might include “weight loss.”  A pin-pointed, targeted, narrow niche might be “weight loss using apple cider vinegar.” The way you go about building your business differs according to whether you are a broad niche marketer or a narrow niche specialist.  Both have their advantages.

Broad niches gather a lot of attention from a very broad spectrum of people. However, there are also a lot of players in broad niches and it can be hard to “stand out from the crowd” and get people’s attention.  Narrower niches get attention from people who are looking for a specific thing.  There are fewer prospective customers in narrow niches – but they are often eager buyers!

Both types of marketing bring traffic to your website, and both get different types of results. Author: Susan Owen-Thursfield 

You see, every major “shift” in our economy presents new opportunities to profit.

> Niche Marketing

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