Niche marketing as a concept can be confusing.

What is a niche market? A niche is a spot you carve out for yourself in the wide open world of the Internet. Some niches are very broad. Some are very, very pin-pointed.

Broad niches might include “weight loss.”  A pin-pointed, targeted, narrow niche might be “weight loss using apple cider vinegar.” The way you go about building your business differs according to whether you are a broad niche marketer or a narrow niche specialist.  Both have their advantages.

Broad niches gather a lot of attention from a very broad spectrum of people. However, there are also a lot of players in broad niches and it can be hard to “stand out from the crowd” and get people’s attention.  Narrower niches get attention from people who are looking for a specific thing.  There are fewer prospective customers in narrow niches – but they are often eager buyers!

Both types of marketing bring traffic to your website, and both get different types of results. Author: Susan Owen-Thursfield 

You don’t need to be “location dependent” (you can work from anywhere in the world with an Internet connection)
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The economy has changed forever.

The days of working for a company for 35 years and retiring with a pension are over.

For some, this is scary.

For others, it’s exciting.

It all depends on your viewpoint.

You see, every major “shift” in our economy presents new opportunities to profit.

Limitless is a personal account of Matt Lloyd’s  journey from a small farm in Australia to the helm of a $100 million company.

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