We would likely ALL do well these days to peek back at a few of Stephen Covey’s principles he taught in his “7 Habits” book.
A recent stat showed that most folks spend 17 hrs. or more per week inside their inbox!
This make them, as Covey says, “reactive” to their days.
They feel like they’re on other peoples agendas and to-dos, rather than their own.
That’s how an entire day disappears and nothing we intended to do gets done.
But here’s the tip:
When we flip the script here and focus on “first things first” as Covey goes on to tell us…
Then we can stop putting out fires and reacting all day every day.
And we can start getting the results we want, without sacrificing our families or our health.
In Covey’s four quadrants, he calls this focus area: Important, Not Urgent.
That’s the magic area to circle in with your yellow highlighter to make a TOP priority.
For example, it may not be “urgent” that you spend 30 to 60 minutes per day to build up your side biz…
But maybe that’s something very important for yourself and your family? To set up a nice lifestyle friendly business for yourselves?
When making more income on the side becomes a flaming fire, then usually that means it’s too late?
The best time is in that, “Important, Not Urgent” window. 🙂
With that “small window” of reactive time, spending 30 to 60 minutes per day on you and your business, well, it makes all the difference in the world.
Have a great day!
Learn to Say No
Here’s an important lesson and a discipline you need to develop if you want to grow your business.
Learn to say no.
This doesn’t mean you should be closed-minded and not take advantage of opportunities that come your way. You should say yes to some things, but you can’t say yes to everything.
Once you do commit to a new project, you need to say no to anything that is irrelevant to that project and will throw you off track.
In this video, filmed at the Titanium Mastermind in Jamaica, Norbert Orlewicz talks about developing the skill of saying no.
What is an Offer?
In marketing, we often talk about offers. Let’s stop to define what an offer is.
An offer describes what your customer is going to receive and how they receive it. It’s the deal you make with the customer, the terms you give them and what they get. It includes the product, the service, all the promises and how to buy.
A good offer can double your response rate, but a bad one can kill your entire campaign.
In this video, filmed at the Platinum Mastermind in Curacao, MaryEllen Tribby explains the 10 tests that determine whether you have a good offer.
Do You Know Who You’re Marketing To?
How much do you know about the people on your list?
Do you know whether they’re male, female, old, young? Do you know what they care about and what they want? Do you know the reason they signed up to hear from you?
If you don’t know who you’re marketing to, you’ll find it very difficult to capture their attention and make an irresistible offer. If you try to appeal to everyone, you’ll appeal to no one.
In this video, filmed at the Traffic Summit during the Titanium Mastermind, Darin Adams explains the importance of knowing your audience and targeting your message.