For years, article marketing has been a free and straightforward way to get new visitors coming to your squeeze page and opting in to your email list.
You may have heard article marketing is dead. Well, it isn’t…the process is just different now than it was in the late 90’s and early 2000’s.
What Has Changed
It used to be that people could scratch out a lame article and submit it in as many article directories as humanly possible and get lots of backlinks to help your website get ranked and discovered through Google Searches.
Nowadays, article marketing ALONE has lost a little steam because Google does not give the same weight to content found in article directories like EzineArticles.com.
But, people are still reading articles there every single day. Some of them will find and read yours, see your link at the end, click it, and go to your website directly as a result.
Your Article Marketing Cheat Sheet
Submitting your articles involves the following steps:
Step 1: Decide what to write. Find out what your prospects are interested in from keyword research and from your own interactions with subscribers and customers on the phone and via social media. Make a list of topics and pick one to cover.
Step 2: Write the article. I’ll show you how to produce quality articles further down.
Step 3: Add your resource/bio box and insert a link. There’s a space at the end of each article where you can tell people who you are and what you do, as well as give them a link to click on if they want to find out more.
Here are two crucial tips for writing the bio box. The first is to tell people exactly what they will get by clicking on the link you provide (such as the free report or video they will get if they opt into your squeeze page).
The second tip is to take the last paragraph of the article and put it in the bio box instead, so people will not stop reading. Make the resource box look like part of the article, and people will at least be sure to read what’s in it. Both of these tips will lead more readers to click your link and visit your website (which is a requirement if they’re going to subscribe to your list).
Step 4: Create an account with EzineArticles.com. They will ask for your name, email, password, a photograph, and a short bio/description of who you are and what you’re an expert in.
Step 5: Post the article. Once you’re set up with an account, it’s time to post articles one at a time.
How to Mass-Produce Quality Articles
If you have 2 hours dedicated to writing articles, how many would you rather have when you’re finished—one, two, four, or even more?
The more you have, the better, as long as you don’t compromise on quality. This is because each article acts as a hands-free salesperson, out there on the internet prospecting in your behalf.
So the more articles you can produce, the better! The secret to doing this is to use some productivity hacks that help you produce more content quickly.
One strategy is having a template for your articles. For example, if you want a 500-600 word article, all it usually takes is:
- An introduction paragraph telling the reader what they will learn,
- Three to five main points to make (one point per paragraph), and
- A conclusion paragraph reminding them of what they learned and what it will do for them.
By working quickly and following this formula, you can knock out an informative and interesting article in 30 minutes—even 20 minutes with practice!
Another strategy is to record yourself talking on a subject and quickly transcribe it into articles. This works especially well if you are better at speaking than you are at writing. You can even do it in your car on the way to work!
Or, if you record videos, you can post them on Youtube with a link to your website for even more traffic;)
This is cutting-edge article marketing in a nutshell. You can ignore most of the things you read about it, because times have changed and most of what’s been written is obsolete.
Apply this and begin submitting articles regularly, and you will see an increase in traffic and subscribers if you stick with it over time.