Top considerations when marketing to millennials in 2017

the-power-of-a-mobile-app

Top Considerations When Marketing to Millennials

“The biggest change in devices will be ‘beyond phones’ in what we call ‘connected devices’ – from tablets to wirelessly-connected machines of all kinds, like medical monitors, cameras, smart meters, and vehicles. It’s projected there will be over 2 billion of these connected devices worldwide by 2020.”

The space you need to get your business ideas off the ground

SimpleGeo’s Matt Galligan, VC (and former Apple exec) Bob Borchers, web TV star Veronica Belmont, and Sprint CEO Dan Hesse.

What’s your mobile phone going to look like in a decade? What will you be using it for? What’s the future of mobile? One of the best answers comes from Matt Galligan, co-founder of SimpleGeo, a location services company: “In my opinion, the ‘future of mobile’ is the ‘future of everything’.”It actually seems plausible that your phone will become the center of your life, technology-wise, at least.In general, our experts seem to agree that your phone will be everywhere with you, and may eventually be smarter than you. Instead of figuring out the answers to your questions after you ask them, it may be able to figure out the questions and answers before you can think of them. It sounds cool.”Wireless has been the most rapidly adopted technology in the history of the world, with most of the world’s population now owning a cell phone. Phones will get ‘smarter’ and become multi-media devices with faster internal processors and network connection speeds, plus larger and sharper screens.” Dan Hesse, CEO of Sprint

“In my opinion, the ‘future of mobile’ is the ‘future of everything’. Your mobile device will touch every part of your life: it will be your wallet, your identity, your car keys, house keys, communication, social life and far more. All of these technologies already exist, but they will become more pervasive and engrained in everyday society in just a few short years.” Matt Galligan, co-founder of SimpleGeo

Bob Borchers, general partner at Opus Capital, former Apple marketing executive

“The future of mobile will largely be defined by the small, creative entrepreneurs and companies that leverage the device capabilities in new and interesting ways. These companies have no existing business to put at risk and in so doing can experiment and explore in ways that the established players cannot.

The mobile future of money, health, information gathering will come from brands that we have yet to discover (or create).” Bob Borchers, general partner at Opus Capital, former Apple marketing executive

 

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