In 1983, Andrea Scafidi established a design and marketing firm based on one fundamental philosophy:
<< Selling by Design>>.
By applying this basic working philosophy to every project we undertake, Scafidi’s able to maximize client profitability.
Scafidi’s commitment to helping clients achieve results and a unique perspective of design as an <<essential business>> tool are the foundations for the firm’s Continuing success.
The true value of design is measured by its ability to meet specific objectives. We strive to exceed these objectives with every design solution we create.
Integrated Creative and Marketing Services : To successfully fulfill our clients’ needs, we have assembled a team of professionals, which include experts from the key areas of design, marketing and production. Everyone in the group is encouraged to think beyond his or her specialty. This, with this unique mix of know-how, we are able to provide our clients with a diverse, yet fully integrated range of services including:
-New Media Design, including web sites
-Packaging Design for Corporate and Retail
-Market Analysis & Evaluation
Our services are complemented by our expertise in:
-Corporate, Retail & brand Positioning
-Copywriting, Illustration & Photography
-Post-Design and Production Quality Control
The synergies created through the artful combination of these services enable Scafidi to offer a truly complete approach for example, our experience in packaging design provides us with insights to create effective brand positioning and complements our abilities to effective and dynamic powerful web sites.
Market Analysis: Through the use of Strategic Design, a most efficient working tool, we are able to draft a complete evaluation of important business factors.
Our group of dedicated professionals works closely with the client to carefully research the factors that will influence their initiatives.
This research includes the investigation of:
-Our client’s industry and competitors
-Our client’s values and business objectives
-Our client’s position and market niche
-Consumer behavior and trends
-The economy and consumer spending
-The ways in which design can influence target market perceptions
It is only once these factors have been carefully studied that our designers begin the work of developing design concepts, which will fulfill our mission of <<Selling by Design>>.