A Necessary Expense to Scale Your Business

Buying Traffic

A Necessary Expense to Scale Your Business People who are new to Internet marketing always seem to struggle with the idea of buying traffic. It happens all the time. Even though I talk about the importance of paid traffic constantly, most of them still have this mindset that says they want to test the waters […]

Traffic Basics Online, Clicks, Opt-Ins, and Subscribers

Traffic Basics Online, Clicks, Opt-Ins, and Subscribers

The topic of Internet marketing is full of technical terms and jargon.

Traffic Basics Online, The topic of Internet marketing is full of technical terms and jargon.

Because I’ve been involved in this area for several years, I think I’ve sometimes taken for granted that everyone understands what all these things are. Every day, brand new people hear about the possibility of having an Internet-based business.

Traffic: What is internet “traffic?

Most people, when they hear the word “traffic,” think of cars and trucks on a road or highway. That’s a good place to start: each vehicle on a road started at “Point A” travels to “Point B.”

Clicks

For most people, “clicking” is what they do with their mouse. They move their pointer or cursor to what they want—a button, a link, a tab—and they click on it.

Opt-Ins

Have you ever clicked on an ad on Facebook or on the web or in an email that took you to a page that offered a free e-book or e-course or access to video content in exchange for your email address?

That page you arrived at has several names, including “squeeze page,” “landing page,” and “opt-in page.” But the most descriptive name for it is, “lead capture page.”

Subscribers

A subscriber is simply a person who has opted in to your offer. Usually, they know that they will receive future communications from you when they opt in—similar to a magazine subscriber who knows they will receive future issues.

As an online marketer, you should seek to create irresistible ads and lead capture pages that get a lot of opt-ins so that you can build a large list of subscribers to market your offers to in the future.

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